Think about yourself as a shopper. What is the reason you click on photos and learn more about a product? Most likely it’s the quality of the photograph.
Not only to bad product photos make your products look less than favorable, they make the buyer not trust the seller and that creates less sales. In my mind, when I see skeezy product photography (think some of the stuff you see on Craigslist) I think about a serial killer on the other end. Also, when I know sellers have invested in their photography, I know they have invested time and quality into their products. When I see a well-photographed product, I think of luxury and it makes me more likely to invest in the product.
I will be delving in to product photography more throughout the 31 days, but here are 3 quick tips:
Headband by East Brik
Photography by Brass Bird Photography
Have photos of your product in action. (i.e. a model wearing your clothes, using your potholder while cooking delicious meal, etc.) The more your customer can picture themselves using it or can establish a need for it, the more likely they are to purchase it from you. However, make sure the model, setting, context is consistent with your brand.
Headbands by East Brik
Photography and styling by Brass Bird Photography
Be consistent. If you photograph most of your products against a background, make sure the different backgrounds are similar (they don’t all have to be the same unless you just want them to be) and the color and style aheres to your brand.
Use all of the five given product photo spots. This is how I like to use them:
a. One main photo that is well-lit, with a non-distracting background and that looks good in a square format.
b. One with a model using the product.
c. One close up of the product to see detail.
d. One styled photo with props
e. One of different colors or options of product.
Go through the front page of your shop and pinpoint and product photos that are out of context with the others or that have poor image quality.
If you don’t already have a photographer -or are skilled at taking photos yourself – contact one. See what services and rates they offer, their turnaround time and if they would be willing to trade services. If not, start setting aside money to pay for product photography in the future.